The City MOGULS Blog

Where there’s a will, there’s a way

October 14, 2020
Written by Jacqueline Leung City MOGULS: Founder Profiles Series Tell stories of strength, growth, and resilience. Inspire readers by asking founders the hard questions and creating “a-ha” moments and conversations within the CM community. Willful - - create a legal will…

4 Cost Effective Marketing Ideas for Startups

August 17, 2020
Written by: Roshni Wijayasinha Budgets can be lean at a start-up but that doesn’t mean that smart strategies can’t help smaller companies punch above their weight. By leveraging imagination and hard work, Marketing can be accessible to companies of all…

Will Pinterest actually help me grow my business?

August 13, 2020
Written by: Irina Lerner and Blair Mlotek We all know how useful Pinterest is when you’re trying to decorate your living room or plan a big event, but is it useful to grow your brand? Pinterest can be used to…

CL Designs on 3 Ways to Boost Your Holistic Branding

June 15, 2020
Written by: Christine Lieu When you think of branding, you may have it on the bottom of your to-do list with all those hats you’re juggling in your business, while trying to get at least 8 hours of sleep a…

3 Self-Compassion Hacks To Get Through Crisis

June 1, 2020
Written by: Zachary Lui This year has been a wringer. At the start, I had many aspirations and plans. However, with COVID-19, those dreams quickly changed to survival. In this midst of change, I found myself feeling overwhelmed and beating…

4 Ways to Connect with Your Clients in a Human Voice

May 19, 2020
Written by: Tara MacIntosh As business owners in these uncertain times, we have all had to re-create the way our products and services are packaged and sold. Communicating your newly minted offers with kindness and compassion is how you will…

How to Build an Online Community in 6 Months

May 12, 2020
Written by: Vino Jeyapalan In less than 6 months, Kabo Fresh Dog Food, built an active community of dog parents who love our brand - which also includes some notable Canadian celebrities. Here are my top tips on how we…

5 Strategies to Pivot your Business

April 28, 2020
What does this latest buzzword “pivot” actually mean? And how the heck can you pivot your business in such an uncertain time? I wanted to do some digging myself as the word Pivot in my world is a jazz dance…

How To Start A Business On A Shoestring Budget

April 13, 2020
Written by: Diana Goodwin I grew my first start-up, AquaMobile, the largest “Uber for Swim Lessons” across Canada and the US, on a shoestring budget. Because I bootstrapped and chose not to take money from investors, I had to be…

Three Ways to Position Your Business for Business Leadership, Impact and Growth

April 4, 2020
Written by: Nina Penner You have an awesome start-up but the greatest health and financial crisis in history just hit together with a stark awakening to deep injustices in the world. Now what? Maybe for you, “We’re all in this…

Abacus Co-founder Jeff Goldenberg on Building An Advertising Agency Fit For The Future

March 25, 2020
Photo from Abacus Agency Though it started as a friendly conversation in 2015, Abacus has grown to become an agency passionate about bringing the worlds of content, data and strategy together to create mobile-first solutions for brands. Here, Co-Founder Jeff…